The biggest digital reality show got even bigger


One of the leading mobile phone service provider and digital communications service providers in Bangladesh launched a disruptive YouTube connected reality show, the first of its kind in Bangaldesh, ‘Banglalink Next Tuber’ , to groom & raise the new generation of video content creators of Bangladesh, and inspire them to reach their dream ambition. Banglalink NextTuber has been an immersive platform for YouTubers across Bangladesh, inspiring promising talents reach their ambition.

Task in Hand

Ensure reach to all the TG population of the Banglalink Next YouTuber contest with strong engagement with the potential YouTubers and YouTube content creators and celebrities.


The agency structured a campaign of NextTuberon YouTube and Facebook with core intention to reach, engage and continue the audience engagement to the contest for a period of 3 months.


  • 3 month campaign duration
  • Reached over 61 million peopleon Facebook
  • Achieved 16 millionvideo viewson Facebook
  • Drove 11% subscriber growth in YouTube Channel
  • Approximately 3.5million video views on YouTube

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