Molfix, is a baby diaper brand of Hayat Kimya, one of the largest FMCG companies in Turkey. Molfix has been in Bangladesh over more than half a decade and has been growing its retail presence in the urban areas with the progression of consumer consumption and middle class financial empowerment.
To create and manage a strong social media presence and ensure highest level of engagement with the TG of Molfix – the mothers. The additional challenge was that Molfix wanted to invest only in digital with budget limitations.
The campaign duration was for a period of 6 months. The campaign execution KPI was tomaximize brand awareness reaching the target audience and engage them with brand content to ensure brand affinity.