Panasonic aimed to launch its Lumixcamera range in Bangladesh with effective penetration in the photographer community and national level PR. And thus the world’s first ever photography reality showwas conceptualized and be launched through registration round of photo submission, 100 shortlist, 12 TV episodes and a live telecast of the Grand Finale. The main purpose was to create a buzz in national heights.
To create a buzz among the photography enthusiast community and drive registration and entry submissions forPanasonic Lumix Click to Fame through online in the nascent period of digital emergence
Drove traffic to the official portal of Lumix Click to Fame to ensure a record breaking submission participation.