Spreading the magic of Lumix

Panasonic

Panasonic aimed to launch its Lumixcamera range in Bangladesh with effective penetration in the photographer community and national level PR. And thus the world’s first ever photography reality showwas conceptualized and be launched through registration round of photo submission, 100 shortlist, 12 TV episodes and a live telecast of the Grand Finale. The main purpose was to create a buzz in national heights.

Task in Hand

To create a buzz among the photography enthusiast community and drive registration and entry submissions forPanasonic Lumix Click to Fame through online in the nascent period of digital emergence

Execution

Drove traffic to the official portal of Lumix Click to Fame to ensure a record breaking submission participation.

Results

  • Ensured 15,000 visitors traffic to the website in a span of 15 days
  • Achieved 8000 photo submissionsin 15 days.
  • More than 90% of the submissions came through online mode.

Latest works

A diverse set of brands and industry segments which redefines our ability to customize solutions with efficiency and result orientation

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molfix
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