Standard Chartered Bank is a global banking and financial services company which has its Bangladesh operations headquartered in Dhaka. Standard Chartered has been operating in Bangladesh for over a hundred years. We won this account in 2017 and have been supporting their digital presence in Bangladesh for the last one year. From the time we took up the assignment, the fan base has increased by 56%. Now SCB is the #1 followed bank in Facebook in Bangladesh
Ramadan is a month when people accelerate their consumerism and purchase behaviors with the advent of the Eid. Thus SCB wanted to capitalize this opportunity through promoting attractive discounts on purchase through credit card for dining out and shopping indulgence
Facebook was the platform used for the campaign communication. A mix of page like, engagement posts, carousal and canvas ads were used to achieve the campaign KPIs. Carefully filtered inventory of custom audience were usedto minimize cost per result.