YELLOW 50% Campaign – Driving Store Footfalls and Generating E-Sales

YELLOW

YELLOW, the trendiest fashion brand from Bangladesh, is mostly distinguished for its true international quality designs and fabrics. Yellow is inspired by their customers- souls full of unconventional fashion senses. As a retailer of their parent brand BEXIMCO, they started their journey in 2004 and now they have 15 outlets across Bangladesh and Pakistan including a 24/7 online store. Since its origin they have been offering world class designs at amazing value price. Their product line includes a wide range of fashion clothing, fragrance, and accessories for men, women and children; textiles for home decoration; avant-garde ceramic items; paintings; books; and many more.

Task in Hand

Ensure maximum reach of 50% Campaign conveyance, drive footfalls in stores and generate e-sales.

Execution

Yellow’s Facebook page had 3 million active fans at the onset of the start of the campaign. Considering the objective of the campaign, we had selected two digital media channels for conversions. The channels include Facebook and Yahoo Gemini. On Facebook we used dynamic remarketing ads, catalog sales ads, reach ads and 82% of the total budget was used on Facebook. The rest 14% was used on Yahoo Native Ads for a CPC campaign.

Results

  • Campaign duration was 13 days.
  • 8 million potential customers reached
  • Generated more than 1100+ sales on website ecommerce and ensured stores overflowing with people!

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